Formstack Announces Inaugural Customer Conference, Practically Genius 2021

Press Release
August 17, 2021

The virtual conference brings together the Formstack customer and partner community and features product announcements, workflow automation success stories, and keynotes from Dr. Ellen Ochoa and Stephanie Mehta

FISHERS, IND. — August 17, 2021— Formstack, a workplace productivity platform that empowers anyone to digitize what matters, automate workflows, and fix processes—all without code—today announced its inaugural customer and partner conference, Practically Genius 2021. Taking place October 5-6, the virtual event will feature two half-days packed with product announcements, lessons, and insights from Formstack customers and business leaders on how they’ve solved their toughest workplace challenges.

“We’re witnessing a historic shift in how work gets done, forcing us to reimagine the systems, tools, and processes we rely on. Digital transformation must be accelerated for every employee—from non-technical to IT managers—to help companies automate workflows to keep-up with customer demand and expectations,” said Kathryn Loheide, SVP of Marketing at Formstack. “No-code technology will be a must-have resource, enabling teams to work more efficiently than ever before. Practically Genius 2021 will provide practical strategies and real-life examples to help businesses enhance their processes.”

Practically Genius 2021 will feature keynotes from a diverse set of leaders including Ellen Ochoa, the first Hispanic woman in space and the former Director of NASA’s Johnson Space Center; Stephanie Mehta, Editor-in-Chief at Fast Company; Chris Byers, CEO of Formstack; and Jeff Johns, Senior Vice President of Engineering at Formstack. Attendees will also be able to select from 12 breakout sessions with leaders from InHouse Physicians, University of Houston, Lenderfit, NCR, QVC, National Junior College Athletic Association (NJCAA), Orrick, Herrington & Sutcliffe, Chicago Fire Football Club, Greater Baltimore Medical Center, and more as they dive into their digital transformation journeys.

During the conference, Formstack will also announce the winners of the first-ever Practically Genius Awards, which recognize the most innovative organizations using digitization and workflow automation to transform their operations and improve the employee and customer experience. Formstack customers and partners can submit entries for any of the 10 award categories by September 14 for a chance to be recognized live at the Practically Genius Awards ceremony on October 6.

Practically Genius 2021 is made possible by sponsors including Quickbase, Carabiner Group, DocJuris, MasterSolve, Mogli, Provisio Partners, Coastal Cloud, and Lev. To learn more and register for Practically Genius 2021, visit

About Formstack
Backed by PSG Equity and Silversmith Capital Partners, Formstack is a versatile no-code suite that simplifies data management and makes building automated workflows accessible to everyone. Designed for both non-technical users and developers, Formstack offers drag-and-drop functionality, open API, and seamless integrations to streamline data collection, document generation, eSignature, and more. Formstack additionally offers a native Salesforce form solution to streamline how Salesforce users capture and update records. Whether you're a small business or a large enterprise, Formstack provides a single, customizable solution for all your data collection and workflow needs. Launched in 2006, Formstack is trusted by over 20,000 organizations worldwide—including Advent Health, Virgin Galactic, and Netflix —to digitize what matters, automate workflows, and fix processes. To learn more, visit